Located in the heart of Stockholm's city center is the boutique hotel, The Sparrow, the latest luxury addition by Wallenbergs and Grand Group. Grand Group is renowned for its five-star hotels that offer international travelers and local holidaymakers unique and groundbreaking hotel experiences. The Sparrow is no exception.

In collaboration with Grand Group, we developed an identity concept and narrative that reflected The Sparrow's playful and chic atmosphere. The project resulted in a strong visual identity for the hotel, including a new name and logo, as well as several design applications throughout the hotel and bistro.