Born is a legal firm specialized in finding unique and creative solutions to their clients' complex business challenges. The firm's legal expertise combined with a broad business understanding has made them an award-winning legal player and advisor to some of the largest companies in the Nordic region. Their approach is characterized by creative and pragmatic advice, high service levels, and an understanding of business mechanisms.

Born emerged from the law firm Glimstedt with the desire to write its own story within the legal sector. We at Priority were tasked with developing and defining their new identity as an independent legal firm. We identified and established key values such as professionalism, creativity, business understanding, and commitment as the foundation for a strong visual identity. The law firm's new identity was driven by a clear visual language and a distinctive tone. This was reflected in a new website and PR activation, where work on strategic visibility played a significant role in the birth of a new, modern legal firm.