Hantverksakademin is a vocational college specializing in traditional craftsmanship. As part of the authority for vocational higher education, the school offers a flexible and modernized education within century-old craft traditions.

To highlight the extensive history of craftsmanship and increase interest in craft education, we developed an inspiring and informative campaign. The campaign is designed to reach a younger audience, which is a contributing factor to the sustainability and longevity of craftsmanship. The playful, inspiring, and visually appealing campaign concept was recognized with awards, including silver at the Swedish Design Awards.